Thursday, February 18, 2016

Marketing and Distribution Research Revised

There are four main types of distribution for films: Standard Release, Simultaneous Release, Straight-to-Video, and Internet Release.

Standard Release-
-A movie is first released through movie theatres, then after about 16 and one-half weeks, it is released to Blu-Ray and DVD and VOD services. "After an additional number of months , it is usually released to Pay TV and approximately two years after its theatrical release date, it is made available for free-to-air TV."

Simultaneous Release-
-A movie is made available on multiple media platforms at the same time or "with very little difference in timing. Simultaneous releases bear advantages to both consumers...and production studios that only have to run one marketing campaign for all releases." However these distribution efforts are often regarded as "experimental" and don't receive substantial investment or promotion. "Among relevant simultaneous release attempts are Bubble (2006) by Academy Award-winning director Steven Soderbergh,EMR (2005) by James Erskine & Danny McCullough and The Road to Guantanamo (2006)."

Straight-to-Video Release-
-A movie is released on home video formats without being released in theatres first. "As a a result of strong DVD's sales, STV releases also achieved higher success and have become a profitable market lately, especially for independent moviemakers and companies. 

Internet Release-
-When a movie is released directly to the internet through online movie bases like Amazon or internet affiliated apps like Netflix.




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