2016 Superbowl Commercials: Examples of Marketing

Marketing Technique Examples from the 2016 Superbowl:

1.  Product: Doritos
     Target Audience: Males; middle-aged demographic; parents to buy for their children
     Persuasive Technique: Appeal to humour; emotional appeal



2. Product: Heinz Ketchup
    Target Audience: Parents; late 20's to middle aged;
    Persuasive Techniques: Humour; Appeal to emotions; Use of the Family; Cute puppies



3. Product: Amazon Echo
   Target Audience: Adults/older people who can afford product
    Persuasive Techniques: The use of celebrities like Alec Baldwin; Appeal to humour; Connection to football, specifically to the superbowl; Music by Missy Elliot