Question 1 Creative Critical Reflection Draft

1. How does your product use or challenge conventions and how does it represent social groups or issues?

My film product uses conventions by following the typical course of a film, from beginning to end in chronological order.I used my setting and costumes to give the film a sense of realism. I utilized camera movements and angles that are typical to other films. The plot of my film is along the lines of today's movie conventions. It follows a regular plot line that goes in chronological order and is real to life. The audio used in my film also uses media conventions. The credits I use in the beginning of my film follow the typical film convention use of credits. Other movies/films that have similar credits in the beginning are James Bond Skyfall.

My film mostly represents the younger age group, those in their teenage years, but also those who are able to drive. The film specifically targets young drivers who are more likely to get easily distracted while driving, similarly to the main character in my film, who displays bad driving techniques throughout the opening scene. The film also showcases the issue of reckless driving amongst young drivers through comedy/humor. For example one bad driving habit the main character displays is going on her phone while driving, which is a common topic among what young drivers should not do currently.

Film Revision: How to make it more realistic:

I was told that, to make my film more realistic, I should probably make the car appears to be moving. In the original, first draft of my film, the car is sitting in basically in spot almost the entire length of the scene. This is very noticeable because of the parked car next to it, that remains there the duration of the scene. To fix this problem I had the car moved slightly, or to different places occasionally to make it appear that the car has moved, as if someone is actually driving. This makes the entire scene appear to be more realistic.

Film Shot Revisions

After the viewing of the draft product of my film, I was told that to improve my film, I could shoot part of the scene where there in the car as shot-reverse-shots and forma few different angles. I recently re-shot parts of this scene with different angle shots from the driver's side this time instead of from the passengers side. I also tried to shoot part of the talking scenes as shot-reverse-shots, to add more reality and better sound to the film. Along with this I added a take of the view out of the car window to show the car driving.

Marketing and Distribution Research Revised

There are four main types of distribution for films: Standard Release, Simultaneous Release, Straight-to-Video, and Internet Release.

Standard Release-
-A movie is first released through movie theatres, then after about 16 and one-half weeks, it is released to Blu-Ray and DVD and VOD services. "After an additional number of months , it is usually released to Pay TV and approximately two years after its theatrical release date, it is made available for free-to-air TV."

Simultaneous Release-
-A movie is made available on multiple media platforms at the same time or "with very little difference in timing. Simultaneous releases bear advantages to both consumers...and production studios that only have to run one marketing campaign for all releases." However these distribution efforts are often regarded as "experimental" and don't receive substantial investment or promotion. "Among relevant simultaneous release attempts are Bubble (2006) by Academy Award-winning director Steven Soderbergh,EMR (2005) by James Erskine & Danny McCullough and The Road to Guantanamo (2006)."

Straight-to-Video Release-
-A movie is released on home video formats without being released in theatres first. "As a a result of strong DVD's sales, STV releases also achieved higher success and have become a profitable market lately, especially for independent moviemakers and companies. 

Internet Release-
-When a movie is released directly to the internet through online movie bases like Amazon or internet affiliated apps like Netflix.

2016 Superbowl Commercials: Examples of Marketing

Marketing Technique Examples from the 2016 Superbowl:

1.  Product: Doritos
     Target Audience: Males; middle-aged demographic; parents to buy for their children
     Persuasive Technique: Appeal to humour; emotional appeal



2. Product: Heinz Ketchup
    Target Audience: Parents; late 20's to middle aged;
    Persuasive Techniques: Humour; Appeal to emotions; Use of the Family; Cute puppies



3. Product: Amazon Echo
   Target Audience: Adults/older people who can afford product
    Persuasive Techniques: The use of celebrities like Alec Baldwin; Appeal to humour; Connection to football, specifically to the superbowl; Music by Missy Elliot