Marketing/Distribution Research

The average movie gross for comedies is $25,679,852 (http://www.statisticbrain.com/motion-picture-industry-statistics/). One way to market a film is to release it to a film festival. This way people will be able to view the movie and the movie makers will be able to see the viewers reaction. Another way to market the film is to do promotions and trailers for the movie in theaters and on television commercials. Promotions, trailers, and publicity pictures can also be spread across social media. An important part of marketing is creating a good 'hook' to catch the target audience and make them want to come see the movie. A publicity stunt is yet another way to market a film. For bigger budget films that are expected to have high box office sales, the best way to market is to host a premiere. When distributing the film, it is best (and usually traditional) to release the movie to theaters on a Friday, because then more viewers will be able to see it early during the "work-free weekend".